On the US market these days, E-book
publisher are now expanding their business model to the extent that allow
readers for easy access connectivity and made convenient for the user to
purchase digital copy through online.
This possibility which made it
happen should give credit to the fast improvement of technology and “e-reading electronic
gadgets such as the new Amazon Kindle, Barnes and Noble.” (Hill, S, 2012) One of these reason is because, those gadgets
have provides the functionality and features in reading experience which able to
substitute with a book. Apart from that, those touch devices on the market have
becoming a digital trend for all of us to have unlimited access of books to
carry around as a portable devices. Therefore, it could possibly change a
consumer reading method and affect the print books sales to decrease on the
market.
“As according to the Amazon.co.us, they have
reported that the sales of kindle E-books have been surpass the sales of
printed books through online.” (Malik, S, 2012)
(Image Sources:
http://www.guardian.co.uk/books/2012/aug/06/amazon-kindle-ebook-sales-overtake-print)
(Image Sources:
http://www.digitaltrends.com/mobile/ereader-comparison/)
However in Malaysia, E-book reading
is still not a viral hit for Malaysian to purchase online books or digital
copy. Due to these reason is because, there are still some drawback or barrier
of copyright and censorship for Malaysian to purchase or rent the copy through
the internet. For example, one of the main reasons behind is that Amazon
account is still not available in Malaysia. “According to social reader in
Malaysia, the reader may have to purchase a kindle gift cards on the website to
use as a credit card by purchasing books content online. As Malaysian Credit
card are not acceptable to purchase any books through Amazon store.” (Rozario,
K, 2012)
In terms of Malaysian aspect, cost
is always an issue for the community as people will always go for a cheaper
price for their reading material. “As
the newly Kindle Touch have been recently announce in the US with the selling
price at $99 which about RM 300. However in Malaysia, there have been a 33% of
tax premium for all imported shipment goods which have eventually hike up the
price at RM500+.” (Rozario, K, 2012) As
a result of these, consumer decided to fall back and decided to purchase a
better product such as IPad or Galaxy Tab.
Reference
List
Hill,
S 2012, How to pick the right e-reader, Digital Trends, viewed at 1 November
2012
Malik,
S 2012, Kindle ebook sales have overtaken Amazon print sales, The Guardian,viewed at 1 November 2012
Rozario,
K 2012, Kindle in Malaysia: Buying and Using a Kindle in Malaysia, Viewed at 1 November 2012
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