In the music industry,
technology have change the way we listen to song and purchase the music as
compare to 15 years back then. In the current era, publishers have been
commercializing their albums through the internet media such as YouTube to advertise
the song and applying iTunes for user to purchase the song in digital format.
(Image sources: http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/1C726ADF-0ED1-42D0-93D9-4FA4E698E94A.html)
By according to the bar
chart above, the statistic have shown that in 1991 to 2006, the number of music
store have been tremendously decline from 9500 to 2000 store across America. Due
to these reason is because, people on the internet have starting to download
song and reduce the number of people walk into the store to purchase CDs. As these could be the factor where “Apple inc
have introduce a music store which called as “iTunes” in 2002, which enable
user to search for any new or old album through their data base and purchase
them online.” (Daniel, R, 2007) As accordance to the Wal-Mart report, “they
have claims that the sales of iPod + iTunes have eventually doubled up the sales
albums with a deep catalog of song directory for older and more obscure
albums.” (Daniel, R, 2007)
(Image Sources:
http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/1C726ADF-0ED1-42D0-93D9-4FA4E698E94A.html)
However, user have been
misused the services provider for file sharing and P2P network provider. For
example, there are number of list for file sharing website such as LimeWire,
Bit Torrent, UTorrent, Pirate Bay, Napster and etc.
As for these days,
piracy on file sharing is unstoppable where every day and everywhere in the
world, new file content will be uploading into the internet which allow user to
download illegally content. Apart from
that, government has also take into serious action to stop the online piracy
traffic by shutting down the developer. However, “research team has proved that
file sharing technology is impossible to terminate the network as the internet
is an open source of services provider. “ (Nguyen, T, 2012)
(Image Sources:
http://www.smartplanet.com/blog/thinking-tech/piracy-now-unstoppable-new-file-sharing-network-cant-be-shut-down/10303)
However
as an ethical of the music industry business, reputation is always an important
role model for the musician as to maintain and create sustainability for the
business. For example, “talent and skill for a single will eventually sustain
the company reputation and attract people to buy their albums or poster of the
singer.” (Hatschek, K, 2006) Therefore,
music industry may have created albums which are limited edition and
collectable items which allow people to continue and have trust to the company
(Image Sources:
http://www.littleshop04.net/goods.php?id=2453)
Reference
List
Daniel, R 2007, Did
iTunes Kill the Record Store?, viewed at 2 November 2012
Hatschek, K 2006,
Ethics in the Music Business, Artistshouse Music, viewed at 2 November 2012
Nguyen, T 2012, Piracy now unstoppable? New file-sharing
network can’t be shut down, Smart Planet, Viewed at 2 November 2012
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